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‘WHEN YOU ARE INSPIRED BY SOME GREAT PURPOSE, SOME EXTRAORDINARY PROJECT, ALL YOUR THOUGHTS BREAK THEIR BONDS; YOUR MIND TRANSCENDS LIMITATIONS; YOUR CONSCIOUS EXPANDS IN EVERY DIRECTION; AND YOU FIND YOURSELF IN A GREAT, NEW AND WONDERFUL WORLD.’
/ PATANJALI पतञ्जलि
/ PATANJALI पतञ्जलि
FOUR BRANDS. FOUR RADICALLY DIFFERENT DESIGN CHALLENGES. ONE CONSISTENT OBSESSION: BUILDING SYSTEMS THAT CREATE CULTURAL IMPACT - ACROSS IDENTITY, INTERFACE, CONTENT, AND CULTURE.
CREATIVEDRIVE
FROM SILENT POWERHOUSE TO CULTURE-BUILT BRAND.
CreativeDrive needed new brand language and tone - workspace environments to motion rules. A modular, scalable system that humanized a tech-forward studio.
WORK SNAPSHOT: Brand Identity | Content Systems | Environmental | Event | Marketing | Advertising | Corporate Comms
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DASSAULT FALCON JET
ENGINEERING, MADE INTUITIVE. BRAND SYSTEMS FOR GLOBAL SCALE..
Luxury aviation meets global brand thinking. We turned raw technical brilliance into a prestige identity built for UHNW buyers, corporations and governments.
WORK SNAPSHOT: Brand Identity | Digital | UI | Environmental | Event | Marketing | Advertising | Corporate Comms | Content Design
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INDELIBLE PLANET FOR BMW
BMW, BUT SPECULATIVE.
Storytelling at the edge of innovation. From driving on Mars to restoring the oceans, our team helped BMW explore visionary territory - blending mythic imagery with strategic intent.
WORK SNAPSHOT: Brand Identity | Narrative Strategy | Brand Comms | Investor Comms
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HAVAS
BRANDING IN THE PRESSURE COOKER.
AI, BIOTECH, AND THE FUTURE OF EVERYTHING.
Creative strategy for brands with everything on the line. I built narratives that moved capital, media, and public trust - bridging PR, pitch, and brand in one cohesive system.
WORK SNAPSHOT: PR Strategy | Brand Comms | Marketing Strategy | Investment Decks | Messaging Systems