des
abstraction → synthesis → meaning → system
ABOUT
︎︎︎ I build visual systems and narratives for companies at the edge of their industries. My work spans brand architecture, product communication, and conceptual design, always grounded in clarity, rigor, and controlled imagination.
︎︎︎ I have designed campaigns for brands like BMW, Dassault Falcon Jet, Netjets, Sony, Meta Southern Europe, Brompton, Exeger, Monotype, SyFy, Masimo Health, Tom Ford and Ralph Lauren, Cox Automotive. Jaguar Land Rover, Merchants Fleet.
TL;DR
︎︎︎ I build visual systems and narratives for companies at the edge of their industries. My work spans brand architecture, product communication, and conceptual design, always grounded in clarity, rigor, and controlled imagination.
︎︎︎ I have designed campaigns for brands like BMW, Dassault Falcon Jet, Netjets, Sony, Meta Southern Europe, Brompton, Exeger, Monotype, SyFy, Masimo Health, Tom Ford and Ralph Lauren, Cox Automotive. Jaguar Land Rover, Merchants Fleet.
TL;DR
DASSAULT AVIATION | Product Book | Technical Design System
A complete product identity expressed through typography, structure, and engineered clarity.
DASSAULT FALCON 5X | Minimalist Aerospace Series
A reductive visual language for aerospace - precision, silhouette, and the elegance of engineered form.
BMW SEA-CHAGE INITIATIVE | Board-Level Visual Translation
Using design to translate hard science into executive conviction.
CREATIVEDRIVE | Brand Identity & System
A modular identity built for scale - a design system engineered to unify global content, product, and platform experiences.
CORACGI | Product Visualization & UX System
A visual identity and interface-adjacent product language for a next-gen CGI platform - motion, logic, and future-ready brand design.
SPACEX | Orbital Refueling Visual System
A clear visual explanation of orbital refueling - translating complex aerospace operations for a broad audience.
Also leading myth-driven brand narratives →