BACKGROUND

CoraCGI emerged from CreativeDrive’s acquisition of Decora, a Brazilian CGI platform specializing in AR, VR, and high-volume content automation.

The underlying engine was powerful but deeply technical. The market, however, needed something different: a SaaS product that could deliver consistent, photoreal content across every digital commerce surface with minimal friction.

The challenge was not visual polish, but translation — transforming a production engine into a coherent product brand.

CHALLENGE

Design a product identity and launch system that could:
– communicate Cora’s technical sophistication
– translate complex CGI workflows into simple, legible value
– integrate structurally with CreativeDrive’s master identity
– operate across UI, motion, marketing, and in-product visuals

All without diluting the engineering reality behind the platform.

APPROACH

Working within CreativeDrive’s design architecture — Creativity perfected by technology — I designed Cora as its natural extension: PERFECTED REALITY by CreativeDrive.

The identity treats Cora as both inherited technology and new product class. Rather than branding it as a standalone SaaS aesthetic, the system was designed to behave like a precision instrument: clear, minimal, and UI-adjacent.

Key components included:

• Product identity system
Logo, motion behavior, and typographic rhythm derived from CreativeDrive’s modular DNA, evolved to express Cora’s dual nature — technical precision paired with imaginative output.

• Product positioning and tagline
Perfected Reality — a compressed articulation of the platform’s purpose: photoreal content engineered for ecommerce, AR, VR, and emerging digital surfaces.

• Product microsites
Interface logic and content architecture for ecommerce and AR use cases. Designed with restrained motion, and minimal cognitive load — surfacing complex capabilities through visual clarity rather than explanation.

• Teaser and launch system
Directed the pre-launch rollout across social and digital channels. Visual language emphasized motion, depth, and transformation, communicating technical sophistication without resorting to sci-fi cliché.

• Film and demonstration system
Produced five explanatory films aligned directly to the UI language, ensuring continuity between how the product looks, behaves, and is understood.

DESIGN LOGIC

Cora’s identity is governed by a simple principle: complex systems must communicate through simple signals. The design language aligns technical fidelity with commercial clarity — functioning as seamlessly inside the product UI as it does in external communication.

Primary deliverables were product identity, motion language, and demonstration films designed to make a complex CGI system legible without exposing internal UI.