Des

STRATEGY ︎︎︎ IMAGE ︎︎︎ BELIEF.
BREAK. BEND. REWIRE. TRANSMIT.

I work at the intersection of strategy, story, and scale - shaping how how brands, products, and ideas define themselves, explain themselves, and earn trust.

I compress narrative.
I build belief.
I make meaning under uncertainty.

*This portfolio focuses on brand strategy, creative direction, and narrative architecture. For systemic design thinking, see this work︎︎︎

︎

THE MYTH ENGINE

Work where I have created an archetype, a world, a metaphor, a system of meaning - not just a deliverable.

These are pieces where narrative + image = cultural hypothesis. Where I:
– rewrite perception
– shift collective fear into collective belief
– build archetypes
– speak to the subconscious
– create image-based logic that changes how people understand a technology
– do emotional alchemy for an entire audience segment

Des

STRATEGY ︎︎︎ IMAGE ︎︎︎ BELIEF.
BREAK. BEND. REWIRE. TRANSMIT.

I work at the intersection of strategy, story, and scale - shaping how how brands, products, and ideas define themselves, explain themselves, and earn trust.

I compress narrative.
I build belief.
I make meaning under uncertainty.

︎

THE MYTH ENGINE

Work where I have created an archetype, a world, a metaphor, a system of meaning - not just a deliverable.

︎︎︎

LAST YEAR WE GOT MARTHA STEWART NAKED. ON INSTAGRAM!

FOR SYFY CHANNEL’S ALICE PREMIERE I HELPED RABID RABBIT ASSASSINS TAKE OVER MANHATTAN.

ONE TIME I WROTE AD COPY THAT CONSISTED OF A SINGLE WORD.

Des

STRATEGY ︎︎︎ IMAGE ︎︎︎ BELIEF. BREAK. BEND. REWIRE. TRANSMIT.

I work at the intersection of strategy, story, and scale - shaping how how brands, products, and ideas define themselves, explain themselves, and earn trust. I compress narrative. I build belief. I make meaning under uncertainty.

︎

THE MYTH ENGINE

Work where I have created an archetype, a world, a metaphor, a system of meaning - not just a deliverable.

︎︎︎

LAST YEAR WE GOT MARTHA STEWART NAKED. ON INSTAGRAM!

FOR SYFY CHANNEL’S ALICE PREMIERE I HELPED RABID RABBIT ASSASSINS TAKE OVER MANHATTAN.

ONE TIME I WROTE AD COPY THAT CONSISTED OF A SINGLE WORD.

STRATEGY ︎︎︎ IMAGE ︎︎︎ BELIEF.
BREAK. BEND. REWIRE. TRANSMIT.

I work at the intersection of strategy, story, and scale - shaping how how brands, products, and ideas define themselves, explain themselves, and earn trust.

I compress narrative.
I build belief.
I make meaning under uncertainty.