TRANSFORMING AEROSPACE COMPLEXITY INTO COMPELLING EXPERIENCES

In my Art & Design leadership role at Dassault Falcon Jet, I shaped the visual identity of one of aviation's most prestigious brands across global markets. While based in North America, my work had global reach with particular focus on China and East Asia, demanding deep understanding of diverse cultural contexts and market nuances.

I transformed complex aerospace engineering into compelling visual narratives that resonated with three distinct audiences: high-net-worth individuals, corporate buyers, and government entities.

MEASURABLE IMPACT:

︎︎︎Engineering to Experience:

Transformed complex aerospace systems into intuitive visual narratives

︎︎︎Market Growth:

- Drove 18% sales increase in Asia-Pacific through strategic design initiatives
- Created industry-leading exhibition design recognized by AsBAA Chairman

︎︎︎Digital Innovation:

Designed 7X mobile applications and interactive visualization systems

︎︎︎Global Scale:

- Built global visual system spanning 3 continents and multiple audiences

︎︎︎Technical Translation:

Successfully communicated advanced engineering features to diverse stakeholders