In my Art & Design leadership role at Dassault Falcon Jet, I shaped the visual identity of one of aviation's most prestigious brands across global markets. While based in North America, my work had global reach with particular focus on China and East Asia, demanding deep understanding of diverse cultural contexts and market nuances.

I transformed complex aerospace engineering into compelling visual narratives that resonated with three distinct audiences: high-net-worth individuals, corporate buyers, and government entities.

DESIGN IMPACT

Engineering → Experience
Converted complex aviation systems into high-trust visual narratives that drove sales and education.

Growth Outcomes
- 18% YoY sales lift in APAC
- $6B pipeline growth through brand repositioning
- 29 Falcon 7Xs in service in China within 4yrs, making it the brand’s second largest market

Environmental Design
Created award-winning AsBAA exhibition experiences that fused design, storytelling, and sales enablement.

Digital Systems
Designed mobile apps and interactive tools for the 7X that aligned cockpit innovation with customer-facing UX.

Global Design Architecture
Deployed a cohesive brand system across three continents and multiple buyer classes, from private wealth to public sector.