FALCON PILOT FOCUSED ADS
Aircraft are a unique product because pilots often advise owners on which jet to buy, but their considerations differ significantly. While owners may prioritize properties that are intangible like prestige and perception, and some tangible, like cabin comfort, luxury features or jet color, pilots focus primarily on technical specifications like engine performance and reliability. This divergence in priorities necessitates distinct advertising strategies tailored to each audience. Our marketing aimed at pilots highlighted performance metrics and operational efficiency, while campaigns for owners emphasized comfort, flair and prestige, not unlike couture marketing.
PRINT+DIGITAL
