FALCON 5X TEASER CAMPAIGN
One of our challenges in creating a campaign for the new Falcon 5X aircraft was the lengthy gap between announcement/order availability and actual delivery.
The creative team has the impossible task of simultaneously creating the demand which will drive sales in the present, but also effectively tempering it for a delayed future delivery.
Additional challenge for our creative team was the scarcity of product imagery prior to the new aircraft completion. A Catch 22 of means and needs, sales and marketing.
The creative team has the impossible task of simultaneously creating the demand which will drive sales in the present, but also effectively tempering it for a delayed future delivery.
Additional challenge for our creative team was the scarcity of product imagery prior to the new aircraft completion. A Catch 22 of means and needs, sales and marketing.
For the launch of the 5X aircraft in China and East Asia, our team created teaser campaigns without having an actual image library. Utilizing every bit of our scant image resources, we were able to deliver a frugal campaign with maximum strategic impact:
We were giving our clients special access, a glimpse in the future; a spark, a promise of fluid technology waiting at the first crack of dawn. Within reach today, but ready tomorrow
We were giving our clients special access, a glimpse in the future; a spark, a promise of fluid technology waiting at the first crack of dawn. Within reach today, but ready tomorrow
