dessie lazaroff
abstraction → synthesis → meaning → system
Engineering creates the achievement.
Brand, image, culture and desire make the achievement socially real.
Or even more fundamentally: Technology is not self-interpreting.
Brand, image, culture and desire make the achievement socially real.
Or even more fundamentally: Technology is not self-interpreting.
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GEGENÜBER
DESIGNING FOR THE AI ENCOUNTER
(concept · product philosophy · creative direction · interaction architecture · UX/UI · identity · motion · writing · prototyping)
A design framework and mobile AI concept exploring what happens when an interface stops treating intelligence simply as a task engine and begins designing for the encounter of intelligence - human and machine.
AICADIUM
FRAMING EARLY AI ADOPTION THROUGH TRUST, HUMOR, AND INTERACTION
( communications strategy · campaign lead · creative direction and design)
In 2022, I developed strategy for and idustrial AI brand out of Singapore and two AI concepts built on different readings of the earliest conversational AI - 1964’s MIT experiment ELIZA.
BMW
TWO PROJECTS FOR THE SAME BOARD. ONE QUESTION: HOW DO YOU MAKE AN INSTITUTION FEEL A FRONTIER?
(concept direction · research synthesis · visual systems · narrative · design)
BMW was looking beyond the next model cycle: toward oceans, materials, mobility and a 15–25+ year future. But the ocean had been flattened into corporate virtue and Mars into science fiction. Neither could move a complex org in its existing language.
THE LEVER, TWICE
TWO ENERGY COMPANIES. TWO REGISTERS. ONE CRAFT
( communications strategy · campaign lead · creative direction and design)
Two energy technologies had the same communications failure: superior science, ordinary story.
Enovix’s silicon-anode architecture was invisible.
Exeger’s Powerfoyle risked reading as another solar component.
Enovix’s silicon-anode architecture was invisible.
Exeger’s Powerfoyle risked reading as another solar component.