WHAT I DO: BRAND+MYTH

︎︎︎I BUILD BRANDS WITH STRATEGIC FOUNDATIONS, NARRATIVE SYSTEMS, AND LIVING MYTHS THAT ALIGN TEAMS, MARKETS, AND MEANING.

Like redefining Dassault Falcon Jet for a new generation of wealth in China; creating visual scaffolding for orbital refueling for SpaceX; or designing brand infrastructure for ventures chasing the edge of what's possible.

︎︎︎ If that stirs something, reach out.

WHAT I DO: CREATIVE DIRECTION

︎︎︎I GUIDE PROJECTS FROM SPARK TO LAUNCH - INJECTING CINEMATIC STORYTELLING AND CULTURE-FIRST SENSIBILITY.

Like reimagining Brompton Bikes for the American market through design-driven storytelling and cultural insight; developing a visual identity for a cannabis futurist brand; or developing a publicity campaign for Massimo’s Freedom Watch that reframed wellness as performance.

︎︎︎ If you're building something bold, I’d love to hear.

WHAT I DO: STRATEGY

︎︎︎WHEN STORY BECOMES INFRASTRUCTURE, STRATEGY HAS TO SING. I HELP COMPANIES FIND THEIR VOICE, SHAPE THEIR ROLE IN CULTURE, AND SAY THE UNSAID.

Like turning Range Rover into an invitation-only myth; reimagining wellness through strategic provocation (yes, that was Martha, naked); or crafting the sensorial identity of a wearable designed to whisper, not shout.

︎︎︎ If that kind of thinking speaks to you, let’s talk.

WHAT I DO: CREATIVE OPS

︎︎︎I’VE DESIGNED MODULAR CONTENT MACHINES, BUILT AGENCY TEAMS INSIDE CLIENTS, AND AUTOMATED THE UGLY STUFF SO THE MAGIC GETS MADE.

Like rebranding the agency at CreativeDrive - naming studios, rewriting the brand book, and building the creative team from the ground up; or overhauling pitch ops for a global agency to turn teams and decks into strategy engines.

︎︎︎ If you need clarity with a heartbeat, get in touch.

WHAT I DO: FUTURECRAFT

︎︎︎THE BEST IDEAS FEEL INEVITABLE. I HELP VISIONARY TEAMS BACKCAST FROM THE EDGE, MAKING PROVOCATIONS REAL.

Like creating visual scaffolding for a lunar mission developed for SpaceX; transforming a silicon-anode battery into a Wonderland-level narrative for Enovix; or turning ambient solar tech into an experiential light show for CES.

︎︎︎ If you're working on what’s next, I probably want in.

WHAT I DO: VOICE+VOLTAGE

︎︎︎I DESIGN WORKSHOPS AND LEAD CONVERSATIONS THAT GET TO THE BONE OF THINGS.

Like staging a salon on the death of magazines; guiding a workshop where creatives met their shadow selves; or pitching a Mars mission to the wrong crowd.

︎︎︎ If it bends culture, I’m already there.

NOT SURE WHERE TO BEGIN? NEITHER AM I. LET’S FIND OUT.

dessie lazaroff

Creative Director

STRATEGIC CREATIVE WORK ACROSS BRAND SYSTEMS, EDITORIAL PLATFORMS, AND CULTURAL POSITIONING.