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STRATEGY ︎︎︎ IMAGE ︎︎︎ BELIEF.
BREAK. BEND. REWIRE. TRANSMIT.




I work at the intersection of strategy, story, and scale - shaping how how brands, products, and ideas define themselves, explain themselves, and earn trust.

I compress narrative.
I build belief.
I make meaning under uncertainty.


*This portfolio focuses on brand strategy, creative direction, and narrative architecture. For systemic design thinking, see this work︎︎︎




THE IMAGE IS A PURE CREATION OF THE MIND. IT CANNOT BE BORN FROM A COMPARISON BUT FROM A JUXTAPOSITION OF TWO MORE OR LESS DISTANT REALITIES. THE MORE THE RELATIONSHIP BETWEEN THE TWO JUXTAPOSED REALITIES IS DISTANT AND TRUE, THE STRONGER THE IMAGE WILL BE - THE GREATER ITS EMOTIONAL POWER AND POETIC REALITY.

L’IMAGE EST UNE CRÉATION PURE DE L’ESPRIT. ELLE NE PEUT NAÎTRE D’UNE COMPARAISON MAIS DU RAPPROCHEMENT DE DEUX RÉALITÉS PLUS OU MOINS ÉLOIGNÉES. PLUS LES RAPPORTS DES DEUX RÉALITÉS RAPPROCHÉES SERONT LOINTAINS ET JUSTES, PLUS L’IMAGE SERA FORTE – PLUS ELLE AURA DE PUISSANCE ÉMOTIVE ET DE RÉALITÉ POÉTIQUE.
/ Pierre Reverdy, Nord-Sud, 1918

THE MYTH ENGINE


Work where I have created an archetype, a world, a metaphor, a system of meaning - not just a deliverable.


These are pieces where narrative + image = cultural hypothesis. Where I:
– rewrite perception
– shift collective fear into collective belief
– build archetypes
– speak to the subconscious
– create image-based logic that changes how people understand a technology
– do emotional alchemy for an entire audience segment


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LAST YEAR WE GOT MARTHA STEWART NAKED. ON INSTAGRAM!      




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FOR SYFY CHANNEL’S ALICE PREMIERE I HELPED RABID RABBIT ASSASSINS TAKE OVER MANHATTAN.   



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ONE TIME I WROTE POWERFUL AD COPY THAT CONSISTED OF A SINGLE WORD.   




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