EXEGER CES EXPERIENTIAL, PR & ACTIVATION CAMPAIGNS
EXEGER: TURNING LIGHT INTO LIMITLESS POSSIBILITY
CREATIVE VISION
In my startegy work for Havas PR, I championed a different approach to technology sector storytelling: elevating pitch presentations from corporate conventions into powerful catalysts for innovation.
Core insight: when you transform the visual narrative, you transform how teams think, how clients see their products, and ultimately, how stories get told.
In my startegy work for Havas PR, I championed a different approach to technology sector storytelling: elevating pitch presentations from corporate conventions into powerful catalysts for innovation.
Core insight: when you transform the visual narrative, you transform how teams think, how clients see their products, and ultimately, how stories get told.
CHALLENGE
Transform Exeger's groundbreaking Powerfoyle technology from an innovative solar cell solution into a cultural movement at CES, positioning it as the future of sustainable power in the American consciousness.
Transform Exeger's groundbreaking Powerfoyle technology from an innovative solar cell solution into a cultural movement at CES, positioning it as the future of sustainable power in the American consciousness.
INSIGHT
While competitors focused on battery life and capacity, I identified a deeper truth: people don't just want better batteries - they want to be part of a technological revolution that aligns with their values.
Arthur C. Clarke's famous quote became my inspiration: "Any sufficiently advanced technology is indistinguishable from magic."
While competitors focused on battery life and capacity, I identified a deeper truth: people don't just want better batteries - they want to be part of a technological revolution that aligns with their values.
Arthur C. Clarke's famous quote became my inspiration: "Any sufficiently advanced technology is indistinguishable from magic."
I didn’t just write the strategy for Exeger - I insisted that I design the deck itself, because the design is the strategy.
KEYART
Strategy deck excerpts - CULTURAL TRUTHS, LANDSCAPE, INSIGHTS, HOW WE WIN, and CREATIVE CAMPAIGNS based on the strategy and insights.
Expanding upon my strategy, I developed three breakthrough campaign concepts:
The Living Light Show: Proposed a partnership with cutting-edge fashion houses CuteCircuit and Iris Van Herpen to create illuminated wearable art that would turn brand ambassadors into walking conversations. These human light installations would not just didn't just showcase the technology—they’d became Instagram-worthy moments that would dominate CES coverage.
The Living Light Show: Proposed a partnership with cutting-edge fashion houses CuteCircuit and Iris Van Herpen to create illuminated wearable art that would turn brand ambassadors into walking conversations. These human light installations would not just didn't just showcase the technology—they’d became Instagram-worthy moments that would dominate CES coverage.
PowerPlant™: Pitched an impossible object: a living plant that charges your phone. By transforming ordinary leaves into charging stations, we would demonstrate Powerfoyle's versatility while crafting the perfect "seeing is believing" moment for journalists. Each reporter would leave with their own personal power plant, extending the story beyond CES.
X Marks the Charge: Each X would mark a theoretical infinite power source, creating a city-wide treasure hunt that got people thinking about the unlimited potential of ambient light. QR codes would connect the physical experience to digital storytelling, expanding our reach beyond the show floor.
X Marks the Charge: Each X would mark a theoretical infinite power source, creating a city-wide treasure hunt that got people thinking about the unlimited potential of ambient light. QR codes would connect the physical experience to digital storytelling, expanding our reach beyond the show floor.
