BRANDED CONTENT SERIES | CREATIVE DIRECTION, INTERVIEW DEVELOPMENT, INTERNAL/EXTERNAL STRATEGY

THE SITUATION

CreativeDrive was* a content engine - fast, scalable, tech-driven. Clients saw the pipeline. Creatives saw a threat. The brand had no public identity, no emotional resonance, no voice.


THE TASK

As Director of Branded Content, my mission was to reposition the brand from invisible vendor to visible creative ally. We needed to show the people behind the pipeline -  and make the industry feel seen, not replaced.

THE PLAY

We developed a branded content series: short films, interviews, internal stories, and thought leadership. No fluff. Real creators, weird collaborations, and moments that gave the company a soul:

• Showed how creators actually use our tech
• Celebrated the why behind the work, not just the what
• Turned fears about automation into curiosity and connection

Subjects ranged from Ray Parker Jr. (yes, that one) to KINGS OF SPANK, to Manhattan make-up artists. Every piece was a flex - not of capability, but of culture.


THE RESULT

What started as a content series became the foundation of a brand identity. It repositioned CreativeDrive as a creative culture leader - helping us attract top talent, shift client perception, and build a reputation rooted in trust, not throughput.