INDELIBLE PLANET FOR BMW



DESIGNING VISUAL IDENTITY FOR VISIONARY PROJECTS


DESIGN STRATEGY FOR LEGACY BRANDING*  INITIATIVES

Led the visual development of Indelible Planet (IP), a startup project agency created to tackle groundbreaking legacy initiatives for BMW's board in Munich. The role demanded translating exceptional concepts like "Drive a BMW on Mars" and "The Oceans Project" into compelling visual narratives that could inspire global stakeholders while maintaining the gravitas expected by a luxury automotive leader.

The overarching goal of the design was to inspire its audience into bold action.

‘LEGACY BRANDING asa concept was crteated by IP.
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STRATEGIC VISION

Created a comprehensive visual identity system that translated complex engineering concepts into an accessible visual language, balancing innovation with corporate credibility.

BRAND DEVELOPMENT

Developed complete visual ecosystems including:
- Identity Systems & Design Language
- Strategic Presentation Frameworks
- Visual World Creation bridging current reality with the future
- Spatial design

IMPACT

- Unified artistic vision with business strategy
- Developed visual systems that supported ambitious global initiatives




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IDENTITY

For IP I had to create an identity system, a logo that transcended the conventional meaningfully. And beautifully.

I wanted it to remind of the drawings of DaVinci, of prehistoric rock carvings, to sum up that streak of whimsy that humanity has cultivated through the ages. I didn’t want a cold cut modern shape. No. Technology need not be shiny and sharp, it already is that by its inherent nature. What it really needs is to bring the human in, to invite the mind to imagine, to sketch, to draw, as it has done in mud, or rocks, or paper, or canvas for many millennia. That is the perfect state of technology - an apotheosis of human ideation born in the uneven, the imaginary and the unexpected.

My fascination with the paintings and design work of NYC artist Julian Schanbel was the origin point of the IP logo I finally created. As designs progressed, it then fully was absorbed in and itself absorbed the brand values - whimsy, innovation, originality.







The aesthetic of the logo led to the creation of unique iconography, used in print and in digital:





KEYART IMAGE

I created a rich visual world, part reality, part future, part imagination in which bold ideas could live. 

At the heart of the project was a central keyart image that shaped the entire branding philosophy. Inspired by Sonora Webster's daring horse dives, it invited the viewer to abandon the familiar and follow us into a new world of possibilities.

Suspended between heaven and sea, neither falling nor rising, frozen mid-flight, the horse became a symbol of an impossible leap, a moment of pure transformation.

It set the tone for a startup agency unafraid to transcend the boundaries of the common. Everything that followed—the strategy, the decks, the presentations—was a reflection of this ethos.






AGENCY BRAND DECK EXCERPTS


DRIVE A BMW ON MARS DECK EXCERPTS


The proposal included comprehensive engineering adaptations, marketing strategy, and partnership frameworks with space agencies. 






DRIVE A BMW ON MARS EXPERIENTIAL CAMPAIGN DECK EXCERPTS

Project XB:  Led visuals for the groundbreaking experiential campaign accompanying the DRIVE A BMW ON MARS initiative.

The multi-faceted program included an orbiting BMW concept car visible from Earth, interactive LED torch activations for global customer participation, and democratized Moon exploration through a social media-connected lunar rover. The campaign's apex featured a 'Record of Humanity and Engineering' broadcast into space via S.E.T.I., positioning BMW alongside NASA's Voyager as only the second brand to send a message to the cosmos.

While budget constraints prevented execution, the concept demonstrated how automotive brands could leverage space exploration to create meaningful public engagement and global unity. The proposal earned recognition for its ambitious fusion of traditional brand activation with cutting-edge space technology.



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THE OCEANS PROJECT DECK EXCERPTS



A PROJECT SHORT

I created, edited and scored our signature short featuring an elephant swimming in the Andaman Sea - a dreamlike sequence that captured the project's boundless spirit.




AGENCY COLLATERAL



AGENCY INTERIOR IDENTITY  WALL





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