BRAND FILM
PRE-LAUNCH PROMO CONTENT
I wrote the screenplay for the brand launch film and worked with our film production house on its creation.
WEBSITE CONTENT DESIGN
SITUATION
CoraCGI needed a microsite that could introduce a highly technical SaaS product to a commerce audience with limited attention spans.
TASK
Design site content that distilled the platform’s complex capabilities into an instantly understandable, buyer-friendly narrative.
CoraCGI needed a microsite that could introduce a highly technical SaaS product to a commerce audience with limited attention spans.
TASK
Design site content that distilled the platform’s complex capabilities into an instantly understandable, buyer-friendly narrative.
ACTION
Structured and wrote the site to be visually minimal and verbally precise - clear headlines, concise copy blocks, and strategically placed feature callouts to surface key capabilities without overwhelming the user.
RESULT
Created a site experience that allowed prospective buyers to understand CoraCGI’s value proposition at a glance -reducing cognitive load, increasing clarity, and aligning the brand’s online presence with its premium, innovation-led positioning.
Structured and wrote the site to be visually minimal and verbally precise - clear headlines, concise copy blocks, and strategically placed feature callouts to surface key capabilities without overwhelming the user.
RESULT
Created a site experience that allowed prospective buyers to understand CoraCGI’s value proposition at a glance -reducing cognitive load, increasing clarity, and aligning the brand’s online presence with its premium, innovation-led positioning.
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CONTENT
SITUATION
CoraCGI needed to convey a complex SaaS product’s capabilities to time-pressed ecommerce decision-makers.
TASK
Create brand film content that could communicate key features quickly while reinforcing the brand’s premium positioning.
CoraCGI needed to convey a complex SaaS product’s capabilities to time-pressed ecommerce decision-makers.
TASK
Create brand film content that could communicate key features quickly while reinforcing the brand’s premium positioning.
ACTION
Produced a series of short, refined brand films with a clean visual style - distilling each feature into a streamlined, high-impact narrative designed for rapid comprehension and engagement.
RESULT
Enabled potential buyers to grasp CoraCGI’s unique strengths in seconds, increasing clarity and memorability while aligning with the brand’s innovation-led image.
Produced a series of short, refined brand films with a clean visual style - distilling each feature into a streamlined, high-impact narrative designed for rapid comprehension and engagement.
RESULT
Enabled potential buyers to grasp CoraCGI’s unique strengths in seconds, increasing clarity and memorability while aligning with the brand’s innovation-led image.