BRAND FILMS
Visual Storytelling, Brand Perception Design, Human-Centered Tech Narrative
SITUATION
CreativeDrive was known for speed, automation, and scale - but lacked warmth. Clients saw machinery. Creatives saw a faceless vendor. The challenge: humanize a content-tech powerhouse before it alienated the very talent and partners it needed most.
TASK
Create a visual storytelling system that reintroduced CreativeDrive as a place of collaboration, creativity, and cultural empathy - without hiding its tech-forward DNA.
CreativeDrive was known for speed, automation, and scale - but lacked warmth. Clients saw machinery. Creatives saw a faceless vendor. The challenge: humanize a content-tech powerhouse before it alienated the very talent and partners it needed most.
TASK
Create a visual storytelling system that reintroduced CreativeDrive as a place of collaboration, creativity, and cultural empathy - without hiding its tech-forward DNA.
ACTION
I developed and directed a long-form content strategy built around documentary-style short films - crafted to spotlight the people behind the process, not just the output. This included:
This wasn’t just brand comms - it was perception engineering. The series worked as external marketing, internal culture-building, and recruitment positioning all at once.
RESULT
The films became a cornerstone of CreativeDrive’s brand ecosystem - earning trust from creatives, attracting top talent, and helping potential clients see the tech not as cold automation, but as creative augmentation. It reshaped the company's public identity: from faceless scale to human-scale intelligence.
I developed and directed a long-form content strategy built around documentary-style short films - crafted to spotlight the people behind the process, not just the output. This included:
- Intimate portraits of creators across disciplines: motion designers, photographers, sound artists, even in-house teams
- Narratives structured to explore not just what they made, but why they made it
- BTS content that revealed how our proprietary tools (CGI, AR, ML, SaaS platforms) actually empowered creativity, not replaced it
- A hybrid tone: high-production polish blended with lo-fi vulnerability - mirroring the balance between engineered tech and raw artistry
This wasn’t just brand comms - it was perception engineering. The series worked as external marketing, internal culture-building, and recruitment positioning all at once.
RESULT
The films became a cornerstone of CreativeDrive’s brand ecosystem - earning trust from creatives, attracting top talent, and helping potential clients see the tech not as cold automation, but as creative augmentation. It reshaped the company's public identity: from faceless scale to human-scale intelligence.
THE DANCE CREW - KINGS OF SPANK
THE MUSIC LEGEND - GHOSTBUSTERS’ OWN RAY PARKER
THE AI EXPERT - NEAL CONLON
THE CREATIVE DIRECTOR - ECD FRANK TARTAGLIA
THE DESIGNER - JOSUE GARRO
THE MAKEUP ARTIST - MAHFUD
IN THE DRIVER SEAT - LIZ
IN THE DRIVER SEAT - BLAKE
IN THE DRIVER SEAT - ESTEFFANIA
WOMEN OF CREATIVEDRIVE
CREATIVEDRIVE REEL
SOCIAL MEDIA CONTENT
Content Strategy, Editorial Systems, Cultural Positioning
SITUATION
CreativeDrive was preparing to launch its editorial platform, Amazing Happenings, but its existing social media presence lacked direction. Despite a global network of 1500 creatives, the company had no distinct voice or rhythm online - no signal to the industry that it stood for something beyond output.
TASK
Design a branded content system for social media that could:
ACTION
I developed a social content strategy anchored in rhythm, restraint, and meaning.
Core to the system was the idea of #LayeredContent - CreativeDrive’s philosophy that great content blends people, process, and tech.
I implemented a strict three-times-a-week posting schedule (Mon/Wed/Fri), with content grouped into three distinct lanes:
Mon–Tues: OUR WORK
→ Highlighted in-house creative from our global studio network
→ Showcased campaign work, motion pieces, experimental formats
→ Repositioned CreativeDrive as not just a vendor, but a creative force
Wed–Thurs: WORK WE ADMIRE
→ Curated culturally significant work—contemporary or historical
→ Signaled taste, reference depth, and respect for creative lineage
→ Created industry trust and peer recognition
Fri–Sun: WEEKEND POST
→ Music, film, gallery picks—culture recs from our team
→ Positioned the brand as plugged in, not just productive
→ Humanized the brand voice and boosted engagement
CreativeDrive was preparing to launch its editorial platform, Amazing Happenings, but its existing social media presence lacked direction. Despite a global network of 1500 creatives, the company had no distinct voice or rhythm online - no signal to the industry that it stood for something beyond output.
TASK
Design a branded content system for social media that could:
- Signal CreativeDrive’s cultural intelligence and taste
- Showcase internal talent without feeling self-congratulatory
- Bridge the gap between tech platform and creative community
- Seed the brand philosophy behind Amazing Happenings before launch
ACTION
I developed a social content strategy anchored in rhythm, restraint, and meaning.
Core to the system was the idea of #LayeredContent - CreativeDrive’s philosophy that great content blends people, process, and tech.
I implemented a strict three-times-a-week posting schedule (Mon/Wed/Fri), with content grouped into three distinct lanes:
Mon–Tues: OUR WORK
→ Highlighted in-house creative from our global studio network
→ Showcased campaign work, motion pieces, experimental formats
→ Repositioned CreativeDrive as not just a vendor, but a creative force
Wed–Thurs: WORK WE ADMIRE
→ Curated culturally significant work—contemporary or historical
→ Signaled taste, reference depth, and respect for creative lineage
→ Created industry trust and peer recognition
Fri–Sun: WEEKEND POST
→ Music, film, gallery picks—culture recs from our team
→ Positioned the brand as plugged in, not just productive
→ Humanized the brand voice and boosted engagement
To unify the system and extend our brand philosophy into the social space, we deployed #LayeredContent as a hashtag we could own. Applied across captions, campaigns, and editorial previews, it turned CreativeDrive’s posting cadence into an ecosystem with voice and intent.
RESULT
In the first month, the system increased CreativeDrive’s following by over 10K. But more importantly, it reframed perception: from silent content factory to culturally fluent creative engine.
This strategy laid the groundwork for the Amazing Happenings magazine launch and helped attract major clients (Victoria’s Secret, Tom Ford, Lululemon) who connected with the brand’s new tone, taste, and consistency.
RESULT
In the first month, the system increased CreativeDrive’s following by over 10K. But more importantly, it reframed perception: from silent content factory to culturally fluent creative engine.
This strategy laid the groundwork for the Amazing Happenings magazine launch and helped attract major clients (Victoria’s Secret, Tom Ford, Lululemon) who connected with the brand’s new tone, taste, and consistency.
