CORA ECOMM microsite.
CORA AUGMENTED REALITY microsite.

I led the brand development of CoraCGI, a groundbreaking platform born from the acquisition of Decora, a Brazilian imaging powerhouse specializing in CGI, AR, and VR for ecommerce. The challenge was to transform this powerful technology into a new SaaS product that would address a critical market shift: the growing demand for high-volume, high-quality content in digital commerce.

Working within CreativeDrive's brand architecture, I developed an identity system that visually connected CoraCGI to its parent company while establishing its own distinctive presence. The logo design and visual language were carefully crafted to reflect this relationship, emphasizing both heritage and innovation.

The tagline I wrote – "Perfected Reality" – speaks directly to CoraCGI's core capability: delivering optimized images that brands and retailers can seamlessly adapt across any design style, background, or digital environment – from existing ecommerce sites to emerging VR and AR applications. This versatility was central to our brand story and formed the foundation of our launch campaign.

SCOPE OF WORK:

- Strategic brand identity development aligned with parent company
- Logo design and comprehensive visual language system
- Creative direction for pre-launch teaser campaign across social channels
- Website design and UI
- Marketing collateral and experiential design for CommerceNext NYC activation

This project demonstrates how strategic branding can bridge technological innovation with market needs. Through thoughtful design choices and clear messaging, we positioned CoraCGI as an essential tool for brands navigating the future of digital commerce.

For this campaign, I developed a two-phase social media strategy centered around the tagline "Perfected Reality."

Rather than focusing solely on the technical capabilities of the VR/AR/XR content creation platform, I chose to explore the emotional and philosophical dimensions of reality, perception, and the role of technology in creative expression.

The teaser phase of the campaign used nostalgic stop-motion animation techniques inspired by classic Czech cinema. This creative approach was intentional - by evoking a sense of handcrafted artistry, I aimed to reassure the target creative audience that CREATIVEDRIVE's high-tech tools were not a threat to their livelihoods, but rather an enhancement and extension of their skills.

Through a series of thought-provoking taglines -
"WHAT IS REAL? WHAT YOU SEE? OR WHAT YOU FEEL?" and

"WHAT IS REAL? WHAT YOU KNOW TO BE TRUE? OR WHAT YOU BELIEVE IN?"

- I sought to spark curiosity and emotion rather than simply listing product features. This limbic system-driven strategy was designed to build anticipation and connection ahead of the full product launch.

Throughout the campaign, my role involved not only concepting the creative direction but also hands-on execution of the stop-motion animations and accompanying soundtrack.

I wrote the screenplay for the brand launch film and worked with our film production house on its creation.