CORA CGI AT CREATIVEDRIVE
PRE-LAUNCH, SOCIAL MEDIA TEASER CAMPAIGN
Brand strategy, visual identity, messaging, campaign launchSITUATION
I led the brand development of CoraCGI, a platform born from CreativeDrive’s acquisition of Decora - a Brazilian imaging powerhouse specializing in CGI, AR, and VR for ecommerce.
The challenge: transform this powerful but technical engine into a new SaaS product that could meet a growing demand in the market - high-volume, high-quality content for digital commerce at scale.
TASK
Position CoraCGI as an essential creative tech brand within CreativeDrive’s larger portfolio. Build a full identity system that could speak to both its technical sophistication and its commercial relevance - while retaining visual alignment with the parent company.
ACTION
Working within CreativeDrive’s brand architecture, I developed:
- A brand identity system that visually connected CoraCGI to its parent while establishing a distinctive new presence
- A logo and visual language that emphasized the dual nature of the brand - heritage and innovation
- The tagline ‘Perfected Reality’, capturing CoraCGI’s unique value: delivering optimized imagery that can flex across ecommerce, AR, VR, and whatever comes next
- Full creative direction for the pre-launch teaser campaign across social
- UI design for the product website
- Marketing and experiential collateral for the CommerceNext NYC launch activation
RESULT
Through sharp brand positioning and clear creative execution, we launched CoraCGI as more than a tech rebrand - we defined it as a solution for the future of digital commerce. The brand narrative bridged complex technology with market needs, helping retailers understand CoraCGI not just as a tool, but as a category leader in scalable content innovation.
IDENTITY - LOGO + TAGLINE
PRE-LAUNCH, SOCIAL MEDIA TEASER CAMPAIGN
A motion-first teaser campaign exploring the emotional territory of digital reality through handcrafted visuals and existential prompts.
Role: Creative Direction, Animation Concept, Messaging
Medium: Stop-motion, Social Content, Micro-campaign
I thought of this as the short film version of the brand itself.
SITUATION
As part of the brand launch for CoraCGI, CreativeDrive’s new CGI/AR/VR content platform, I was tasked with developing a pre-launch social campaign. The goal wasn’t to explain the tech - it was to spark curiosity, build emotional resonance, and earn credibility with a skeptical creative audience before launch.
TASK
Create a teaser campaign that would speak directly to creators - designers, art directors, visual storytellers - and ease anxieties around automation by repositioning high-tech tools as extensions of their artistry, not threats to it.
Role: Creative Direction, Animation Concept, Messaging
Medium: Stop-motion, Social Content, Micro-campaign
I thought of this as the short film version of the brand itself.
SITUATION
As part of the brand launch for CoraCGI, CreativeDrive’s new CGI/AR/VR content platform, I was tasked with developing a pre-launch social campaign. The goal wasn’t to explain the tech - it was to spark curiosity, build emotional resonance, and earn credibility with a skeptical creative audience before launch.
TASK
Create a teaser campaign that would speak directly to creators - designers, art directors, visual storytellers - and ease anxieties around automation by repositioning high-tech tools as extensions of their artistry, not threats to it.
ACTION
I developed a two-phase social media strategy built around the tagline ‘Perfected Reality.’ Rather than lead with features, I reframed the message around philosophical and emotional questions: what is real, what is felt, what is believed.
The campaign used:
- Stop-motion animations inspired by Czech cinema, chosen for their handcrafted, nostalgic quality - a deliberate contrast to the digital slickness of the product itself
- Thought-provoking lines like:
‘WHAT IS REAL? WHAT YOU SEE? OR WHAT YOU FEEL?’
‘WHAT IS REAL? WHAT YOU KNOW TO BE TRUE? OR WHAT YOU BELIEVE IN?’
This approach activated the limbic system - prioritizing mood and meaning over product specs - and signaled that this was a tool for artists, not just for enterprise teams.
My role included full creative direction, messaging, and hands-on execution of visual assets across campaign rollout.
RESULT
The campaign generated anticipation and emotional buy-in from the creative audience before the product was even live. By centering human perception over tech features, we laid the groundwork for a values-driven launch - one that positioned CoraCGI as a collaborator in creativity, not a disruptor.
THE CORA LOGO WAS FIRST SEEN AS A PART OF SOCIAL MEDIA TEASER CAMPAIGN (in red above), BEFORE THE OFFICIAL PRODUCT LAUNCH AT COMMERCE NEXT AND THE BIG SHOW TRADE EVENTS IN NYC.
BRAND FILM
PRE-LAUNCH PROMO CONTENT
I wrote the screenplay for the brand launch film and worked with our film production house on its creation.
WEBSITE CONTENT DESIGN
SITUATION
CoraCGI needed a microsite that could introduce a highly technical SaaS product to a commerce audience with limited attention spans.
TASK
Design site content that distilled the platform’s complex capabilities into an instantly understandable, buyer-friendly narrative.
CoraCGI needed a microsite that could introduce a highly technical SaaS product to a commerce audience with limited attention spans.
TASK
Design site content that distilled the platform’s complex capabilities into an instantly understandable, buyer-friendly narrative.
ACTION
Structured and wrote the site to be visually minimal and verbally precise - clear headlines, concise copy blocks, and strategically placed feature callouts to surface key capabilities without overwhelming the user.
RESULT
Created a site experience that allowed prospective buyers to understand CoraCGI’s value proposition at a glance -reducing cognitive load, increasing clarity, and aligning the brand’s online presence with its premium, innovation-led positioning.
Structured and wrote the site to be visually minimal and verbally precise - clear headlines, concise copy blocks, and strategically placed feature callouts to surface key capabilities without overwhelming the user.
RESULT
Created a site experience that allowed prospective buyers to understand CoraCGI’s value proposition at a glance -reducing cognitive load, increasing clarity, and aligning the brand’s online presence with its premium, innovation-led positioning.
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CONTENT
SITUATION
CoraCGI needed to convey a complex SaaS product’s capabilities to time-pressed ecommerce decision-makers.
TASK
Create brand film content that could communicate key features quickly while reinforcing the brand’s premium positioning.
CoraCGI needed to convey a complex SaaS product’s capabilities to time-pressed ecommerce decision-makers.
TASK
Create brand film content that could communicate key features quickly while reinforcing the brand’s premium positioning.
ACTION
Produced a series of short, refined brand films with a clean visual style - distilling each feature into a streamlined, high-impact narrative designed for rapid comprehension and engagement.
RESULT
Enabled potential buyers to grasp CoraCGI’s unique strengths in seconds, increasing clarity and memorability while aligning with the brand’s innovation-led image.
Produced a series of short, refined brand films with a clean visual style - distilling each feature into a streamlined, high-impact narrative designed for rapid comprehension and engagement.
RESULT
Enabled potential buyers to grasp CoraCGI’s unique strengths in seconds, increasing clarity and memorability while aligning with the brand’s innovation-led image.