dessie lazaroff
abstraction → synthesis → meaning → system
ABOUT
I work at the intersection of strategy, story, and scale - shaping how emerging technologies define themselves, explain themselves, and earn trust.
My work bridges the foundational and the practical: crafting signals - visual, narrative, spatial - that guide instinct before thought. I operate close to technical and product teams, setting direction early without locking them down - so execution evolves, but the brand stays unmistakable.
I work at the intersection of strategy, story, and scale - shaping how emerging technologies define themselves, explain themselves, and earn trust.
My work bridges the foundational and the practical: crafting signals - visual, narrative, spatial - that guide instinct before thought. I operate close to technical and product teams, setting direction early without locking them down - so execution evolves, but the brand stays unmistakable.