AICADIUM
STRATEGIC POSITIONING FOR INDUSTRIAL AI ADOPTION
(Strategy Lead, Communications Framework)In 2022, amid widespread AI emergence anxiety and post-crypto winter skepticism, I developed strategic positioning for AIcadium Singapore to reframe industrial AI from existential threat to transparent, explainable partner.
The landscape analysis identified three core barriers: companies struggling with future-scale decisions, CEOs uncertain about organizational fit, and trust deficits across leadership, workers, and consumers. The strategic framework centered on a simple principle: people don't embrace what they don't understand.
I developed communications architecture designed to educate stakeholders from C-suite to frontline workers, positioning AI transformation as ongoing process rather than one-off effort. The strategy emphasized transparency and explainability as keys to spurring adoption, repositioning AIcadium as the partner that makes AI implementation legible rather than threatening.
The landscape analysis identified three core barriers: companies struggling with future-scale decisions, CEOs uncertain about organizational fit, and trust deficits across leadership, workers, and consumers. The strategic framework centered on a simple principle: people don't embrace what they don't understand.
I developed communications architecture designed to educate stakeholders from C-suite to frontline workers, positioning AI transformation as ongoing process rather than one-off effort. The strategy emphasized transparency and explainability as keys to spurring adoption, repositioning AIcadium as the partner that makes AI implementation legible rather than threatening.
