AICADIUM
FRAMING EARLY AI ADOPTION THROUGH TRUST, HUMOR, AND INTERACTION
(Strategy Lead, Communications Framework, Creative Campaign Development, Design)In 2022, I developed strategy for two AI concepts built on different readings of early conversational systems. One, an AI Trust Advisor, drew on ELIZA alone as a reference for conversational reassurance: a way to make questions, concerns, and ethical unease part of the interface.
The second, JokeStar, explored how AI adoption might be shaped not only by capability, but by human response. JokeStar focused on humor as an entry point, drawing on the surreal interaction between ELIZA and Zippy the Pinhead to imagine a workplace AI that felt more social, familiar, and less intimidating. The project treated AI adoption as a behavioral design problem: something people would come to through interaction, repetition, and cultural tone as much as through utility alone.
The second, JokeStar, explored how AI adoption might be shaped not only by capability, but by human response. JokeStar focused on humor as an entry point, drawing on the surreal interaction between ELIZA and Zippy the Pinhead to imagine a workplace AI that felt more social, familiar, and less intimidating. The project treated AI adoption as a behavioral design problem: something people would come to through interaction, repetition, and cultural tone as much as through utility alone.
