FALCON 5X
TEASER CAMPAIGN
SELLING THE INVISIBLE
(Design Director, Conceptual Positioning, Design)Minimalist launch work built on restraint, precision, and product desire.
FALCON 5X
ANNOUNCEMENT CAMPAIGN
FROM SPECIFICATION TO DESIRE
(Conceptual Positioning, Design, Copy)Concept-led campaign work combining constructed language and image to make technical product feel culturally alive.
FALCON 8X
CHINA LAUNCH
A FLAGSHIP IN MARKET CODE
(Conceptual Positioning, Design)Flagship launch advertising built for China, using red as both livery reference and market signal.
FALCON
DNA CAMPAIGN
TECHNICAL LANGUAGE FOR PILOTS
( Design)Built for pilots rather than buyers, these ads translated aerodynamic intelligence and flight performance into a more exact visual language for readers who cared how the aircraft behaved in the air.
FALCON
PRODUCT BOOK
A SALES SYSTEM DESIGNED TO MAKE ENGINEERING LEGIBLE, ORDERED, AND CREDIBLE
(Design Director, Design Architecture)Designed as a printed sales object for a high-trust aerospace market, using restraint, precision, and pearlescent stock that caught light across the aircraft imagery and gave the jets a subtle metallic glow.
similar books by Gulfstream
similar books by Gulfstream
