EXEGER POWERFOYLE
2023 CES + 2023 EXPERIENTIAL, PR & ACTIVATION CAMPAIGNS
SITUATION
Exeger was launching Powerfoyle - a solar cell that could harvest energy from any light source. The product was groundbreaking, but the story around it was still rooted in conventional tech language. The challenge: elevate the narrative to match the innovation, and help stakeholders see beyond the science into the possibility.
TASK
Develop a visual pitch narrative that made Powerfoyle feel less like a solar product and more like a portal into the future. The deck needed to spark imagination, align internal teams, and provide PR with a launchpad for ambitious storytelling.
Exeger was launching Powerfoyle - a solar cell that could harvest energy from any light source. The product was groundbreaking, but the story around it was still rooted in conventional tech language. The challenge: elevate the narrative to match the innovation, and help stakeholders see beyond the science into the possibility.
TASK
Develop a visual pitch narrative that made Powerfoyle feel less like a solar product and more like a portal into the future. The deck needed to spark imagination, align internal teams, and provide PR with a launchpad for ambitious storytelling.
ACTION
— Designed a sci-fi-inspired visual world that positioned Powerfoyle between the magical and the attainable.
— Created a hero image of an astronaut - evoking exploration, scale, and transformation.
— Used cinematic, forward-looking visuals to suggest Powerfoyle’s potential as a cultural object - not just a technological breakthrough.
— Developed a pitch deck structure that moved beyond specs, framing Powerfoyle as an emotional, visual story meant to inspire press, partners, and clients.
— Treated the deck as a thought-starter, not a sales doc - designed to unlock new ways of seeing, writing, and pitching the product.
RESULT
The visual narrative reframed Powerfoyle from an advanced solar material into a vision of what comes next.
— Sparked richer conversations around media positioning, leading to more expansive, imagination-driven PR angles.
— Helped the client rediscover their own product through a new lens - one that emphasized wonder as much as function.
— Proved that a well-crafted pitch deck can do more than inform - it can ignite.
— Designed a sci-fi-inspired visual world that positioned Powerfoyle between the magical and the attainable.
— Created a hero image of an astronaut - evoking exploration, scale, and transformation.
— Used cinematic, forward-looking visuals to suggest Powerfoyle’s potential as a cultural object - not just a technological breakthrough.
— Developed a pitch deck structure that moved beyond specs, framing Powerfoyle as an emotional, visual story meant to inspire press, partners, and clients.
— Treated the deck as a thought-starter, not a sales doc - designed to unlock new ways of seeing, writing, and pitching the product.
RESULT
The visual narrative reframed Powerfoyle from an advanced solar material into a vision of what comes next.
— Sparked richer conversations around media positioning, leading to more expansive, imagination-driven PR angles.
— Helped the client rediscover their own product through a new lens - one that emphasized wonder as much as function.
— Proved that a well-crafted pitch deck can do more than inform - it can ignite.
excerpts
COVER ART/ KEYART
Strategy deck excerpts - CULTURAL TRUTHS, LANDSCAPE, INSIGHTS, HOW WE WIN, and CREATIVE CAMPAIGNS based on the strategy and insights.
EXPERIENTIAL CAMPAIGN
SITUATION
Exeger was preparing to launch Powerfoyle - its breakthrough solar tech capable of drawing energy from any light source. But awareness was low, and the science wasn’t intuitive. The challenge: create a public-facing campaign that made the technology real, tangible, and unforgettable -not just explained, but experienced.
TASK
Design a guerrilla experiential campaign that could educate, engage, and spark conversation - while reinforcing Exeger’s brand as a visionary in sustainable innovation. The campaign had to serve multiple masters: public education, social virality, media attention, and partner attraction.
Exeger was preparing to launch Powerfoyle - its breakthrough solar tech capable of drawing energy from any light source. But awareness was low, and the science wasn’t intuitive. The challenge: create a public-facing campaign that made the technology real, tangible, and unforgettable -not just explained, but experienced.
TASK
Design a guerrilla experiential campaign that could educate, engage, and spark conversation - while reinforcing Exeger’s brand as a visionary in sustainable innovation. The campaign had to serve multiple masters: public education, social virality, media attention, and partner attraction.
ACTION
— Conceived three distinct experiential concepts centered around live, real-time demonstrations of Powerfoyle’s energy-harvesting capabilities.
— Integrated QR codes into installations, driving to a custom microsite that explained the tech and applications in accessible language.
— Crafted an influencer amplification strategy targeting sustainability and tech creators to extend reach and credibility.
— Developed creative platform concepts around the idea of ‘limitless power’, offering co-branded opportunities for strategic partners.
— Built a comprehensi ve PR strategy covering:
• Media relations and press event concepts
• Social media activation playbooks
• Narrative frameworks for earned content
• Content production strategy for live moments
• Cross-platform partner engagement architecture
RESULT
— Reframed Powerfoyle as a cultural proof-of-concept - elevating it from niche tech to a vision of what's next in clean energy.
— Designed immersive, shareable moments that could make the invisible visible and drive organic amplification.
— Positioned Exeger as a credible innovation leader -provocative enough to earn media, compelling enough to attract strategic partners.
— Laid the groundwork for a scalable brand ecosystem across channels, markets, and collaborations - ready for real-world activation.
— Conceived three distinct experiential concepts centered around live, real-time demonstrations of Powerfoyle’s energy-harvesting capabilities.
— Integrated QR codes into installations, driving to a custom microsite that explained the tech and applications in accessible language.
— Crafted an influencer amplification strategy targeting sustainability and tech creators to extend reach and credibility.
— Developed creative platform concepts around the idea of ‘limitless power’, offering co-branded opportunities for strategic partners.
— Built a comprehensi ve PR strategy covering:
• Media relations and press event concepts
• Social media activation playbooks
• Narrative frameworks for earned content
• Content production strategy for live moments
• Cross-platform partner engagement architecture
RESULT
— Reframed Powerfoyle as a cultural proof-of-concept - elevating it from niche tech to a vision of what's next in clean energy.
— Designed immersive, shareable moments that could make the invisible visible and drive organic amplification.
— Positioned Exeger as a credible innovation leader -provocative enough to earn media, compelling enough to attract strategic partners.
— Laid the groundwork for a scalable brand ecosystem across channels, markets, and collaborations - ready for real-world activation.
