ENOVIX BRAND COMM/PR STRATEGY
HOW DO YOU MAKE BATTERIES CAPTIVATING?
SITUATION
Enovix, a pioneer in silicon anode lithium-ion batteries, needed to convey the radical potential of its innovation. The product was visually minimal, abstract to non-engineers, and at risk of being lost in a sea of technical jargon and commodity visuals.
The challenge: turn an invisible energy leap into a media-ready story with emotional and conceptual power.
TASK
Design a PR pitch deck that reframed Enovix’s battery technology in a way that was intellectually rich, emotionally resonant, and visually distinctive. The goal was not just to inform - it was to inspire: media, investors, internal teams, and the client itself.
Enovix, a pioneer in silicon anode lithium-ion batteries, needed to convey the radical potential of its innovation. The product was visually minimal, abstract to non-engineers, and at risk of being lost in a sea of technical jargon and commodity visuals.
The challenge: turn an invisible energy leap into a media-ready story with emotional and conceptual power.
TASK
Design a PR pitch deck that reframed Enovix’s battery technology in a way that was intellectually rich, emotionally resonant, and visually distinctive. The goal was not just to inform - it was to inspire: media, investors, internal teams, and the client itself.
ACTION
— Rejected cliché energy visuals in favor of a narrative framework drawn from Lewis Carroll’s Alice in Wonderland.
— Opened with a surreal visual of the White Rabbit consulting his pocket watch - a metaphor for time, urgency, and stored potential.
— Built a visual and conceptual arc that paralleled battery innovation with imaginative evolution, culminating in the Red Queen’s quote about needing to run twice as fast to stay in place.
— Integrated the Red Queen Hypothesis - a metaphor from evolutionary biology - to position Enovix within the arms race of energy innovation.
— Created a deck that acted not just as a pitch, but as a strategic storytelling asset: a tool for expanding PR narratives and reframing product perception.
RESULT
The pitch deck transformed Enovix’s positioning from a specs-driven battery company into a thought-leading innovator - bridging science, culture, and imagination.
— Inspired media narratives that went beyond performance metrics, tapping into deeper cultural and philosophical themes.
— Helped internal and external stakeholders see the product not as a component, but as a conceptual leap in energy evolution.
— Reinforced the idea that strategic visual storytelling can unlock entirely new avenues of brand and media engagement.
— Rejected cliché energy visuals in favor of a narrative framework drawn from Lewis Carroll’s Alice in Wonderland.
— Opened with a surreal visual of the White Rabbit consulting his pocket watch - a metaphor for time, urgency, and stored potential.
— Built a visual and conceptual arc that paralleled battery innovation with imaginative evolution, culminating in the Red Queen’s quote about needing to run twice as fast to stay in place.
— Integrated the Red Queen Hypothesis - a metaphor from evolutionary biology - to position Enovix within the arms race of energy innovation.
— Created a deck that acted not just as a pitch, but as a strategic storytelling asset: a tool for expanding PR narratives and reframing product perception.
RESULT
The pitch deck transformed Enovix’s positioning from a specs-driven battery company into a thought-leading innovator - bridging science, culture, and imagination.
— Inspired media narratives that went beyond performance metrics, tapping into deeper cultural and philosophical themes.
— Helped internal and external stakeholders see the product not as a component, but as a conceptual leap in energy evolution.
— Reinforced the idea that strategic visual storytelling can unlock entirely new avenues of brand and media engagement.
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