CREATIVEDRIVE CAPABILITIES DECK
SITUATION
CreativeDrive had grown into a sprawling, global tech-enabled creative studio network. But its story was fragmented - investors, clients, and even employees didn’t fully grasp its hybrid identity: boutique creativity and enterprise-scale production.
To win new clients and reassure investors*, CD needed a deck that could communicate this duality with precision, speed, and persuasion.
TASK
As Creative Director of the in-house marketing team, I was tasked to:
Design a comprehensive capabilities deck that unified CreativeDrive’s global footprint, services, and differentiators.
Balance narrative clarity with visual persuasion, making sure the deck wasn’t just informative but compelling.
Translate abstract differentiators (“magic & logic,” tech + creativity, agility + scale) into a story investors and Fortune 500 brands could trust.
CreativeDrive had grown into a sprawling, global tech-enabled creative studio network. But its story was fragmented - investors, clients, and even employees didn’t fully grasp its hybrid identity: boutique creativity and enterprise-scale production.
To win new clients and reassure investors*, CD needed a deck that could communicate this duality with precision, speed, and persuasion.
TASK
As Creative Director of the in-house marketing team, I was tasked to:
Design a comprehensive capabilities deck that unified CreativeDrive’s global footprint, services, and differentiators.
Balance narrative clarity with visual persuasion, making sure the deck wasn’t just informative but compelling.
Translate abstract differentiators (“magic & logic,” tech + creativity, agility + scale) into a story investors and Fortune 500 brands could trust.
ACTION
Built the core narrative architecture: “Magic & Logic” - a framework blending craft (creative magic) and tech/process (logic) to explain CD’s hybrid DNA.
Directed design + storytelling flow: opening with “Our Story,” then drilling into focus (ROI, efficiency, speed), differentiators, and proof-points (client logos, global network, $20M tech investment).
Designed a cross-functional build: supervised writers, designers, and strategists, aligning content with brand strategy while ensuring scalability across multiple markets.
Framed services through outcomes: repositioned production as value creation - ROI, relevance, measurement, sales enablement - making the deck read like a business case, not a brochure.
RESULT
Together with the brand deck, the capabilities decks became the standard sales weapon for CD, used to win global clients and secure investor buy-in.
Unified a complex network into one clear, memorable narrative - an independent, tech-enabled disruptor blending “magic & logic.”
Elevated the perception of CD from production vendor → strategic partner.
Created a modular framework that could be repurposed for new audiences and future-proofed with tech integrations.
*in 2020 CreativeDrive was bought by Accenture Digital and became Accenture Song
Built the core narrative architecture: “Magic & Logic” - a framework blending craft (creative magic) and tech/process (logic) to explain CD’s hybrid DNA.
Directed design + storytelling flow: opening with “Our Story,” then drilling into focus (ROI, efficiency, speed), differentiators, and proof-points (client logos, global network, $20M tech investment).
Designed a cross-functional build: supervised writers, designers, and strategists, aligning content with brand strategy while ensuring scalability across multiple markets.
Framed services through outcomes: repositioned production as value creation - ROI, relevance, measurement, sales enablement - making the deck read like a business case, not a brochure.
RESULT
Together with the brand deck, the capabilities decks became the standard sales weapon for CD, used to win global clients and secure investor buy-in.
Unified a complex network into one clear, memorable narrative - an independent, tech-enabled disruptor blending “magic & logic.”
Elevated the perception of CD from production vendor → strategic partner.
Created a modular framework that could be repurposed for new audiences and future-proofed with tech integrations.
*in 2020 CreativeDrive was bought by Accenture Digital and became Accenture Song
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