THE MYTH ENGINE
Work where I have created an archetype, a world, a metaphor, a system of meaning - not a deliverable.
These are pieces where narrative + image = cultural hypothesis. Where I:
– rewrite perception
– shift collective fear into collective belief
– build archetypes
– speak to the subconscious
– create image-based logic that changes how people understand a technology
– do emotional alchemy for an entire audience segment