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MASIMO CONSUMER HEALTH
2023 EXPERIENTIAL & PR CAMPAIGN


/ SR CREATIVE STRATEGIST
// CREATIVE DIRECTOR - ART & COPY
/// VISUAL DESIGN

Strategy deck excerpts - CULTURAL TRUTHS, LANDSCAPE, INSIGHTS, HOW WE WIN, and a CREATIVE CAMPAIGN based on the strategy and insights.

The ask - ‘Raise the profile of the brand globally through storytelling, product launches and services, and media relations. Build a consistent and compelling narrative that positions Masimo Consumer Health as the leader in medical-grade personal healthcare solutions.’