THE LEGACY BRANDING
Work that alters the direction of a global brand.
Work that is clean, high-altitude, mythic, and brutally clear, work in which I:
– articulate a brand’s mythic direction
– define the terrain a brand will evolve into
– build future cosmologies for legacy companies
– expand leadership imagination
– create symbols and emotional logic that outlive product cycles
– turn a corporation’s anxiety into destiny
– give a brand a horizon it can orbit for decades