The Brand Book for IP reflects its branding startegy - a company fearless and unexpected, a company that tackles marketing and advertising as the utimate expression of progress and technology and innovation for a corporation.

My fascination with the work of Julian Schanbel was the origin point of the IP logo I created, but it then took on the brand core - whimsy, innovation, originality.

I wrote the tagline - Turning Far Reaching Vision Into Reality - with my CEO, legendary NYC adman and artist Ron Burkhardt.