THE FUTURE LAB
Work where the challenge isn't explaining what something does, but changing how people feel about what it represents. These projects required building new metaphors, archetypes, and emotional logic.
This is the speculative, predictive side of my brain - the part that worldbuilds the future rather than reacts to it, where I:
– translate emerging tech into imagination
– make R&D feel human
– visualize futures for engineering
– build narrative scaffolding for things that don’t exist yet
– help companies feel the future before they commit to it