DASSAULT FALCON JET
PRODUCT BOOK
A SALES SYSTEM DESIGNED TO MAKE ENGINEERING LEGIBLE, ORDERED, AND CREDIBLE.
(Design Director, Design Architecture)Falcon did not need another brochure.
I built a print artifact for sovereign, defense, and UHNW buyers that replaced category cliché with visual control. Black and white established the system. Red carried symbolism - Falcon livery colours, China tradition, French richness. The Falcon mark became part of the language itself: rhythm, direction, recurrence.
The result was a technical sales object that helped position Falcon with greater seriousness across a pipeline exceeding $6B.
similar books by Gulfstream
I built a print artifact for sovereign, defense, and UHNW buyers that replaced category cliché with visual control. Black and white established the system. Red carried symbolism - Falcon livery colours, China tradition, French richness. The Falcon mark became part of the language itself: rhythm, direction, recurrence.
The result was a technical sales object that helped position Falcon with greater seriousness across a pipeline exceeding $6B.
similar books by Gulfstream
