DASSAULT AVIATION BRAND+PRODUCT BOOK
excerpts
/ CREATIVE DIRECTOR
/ ART/ DESIGN
My work for Falcon was always inspired by founder Marcel Dassault’s legendary words - ‘For A Plane To Fly Well, It Must Be Beautiful’.
Every page of every print campaign, every image of every digital campaign and every frame of motion, or experiential, was made
as beautiful as it could be.
excerpts
/ CREATIVE DIRECTOR
/ ART/ DESIGN
My work for Falcon was always inspired by founder Marcel Dassault’s legendary words - ‘For A Plane To Fly Well, It Must Be Beautiful’.
Every page of every print campaign, every image of every digital campaign and every frame of motion, or experiential, was made
as beautiful as it could be.
I never allowed for another jet on a blue sky visual, lazily slapped with unimaginitive type treatment, (especially such cliched choice as mixing cursive and sans serif.)
COVER
INTERIOR SPREADS
BACK COVER
SIMILAR PRODUCT BOOK FOR DASSAULT COMPETITION GULFSTREAM:
