CORA CGI was a new product by CREATIVEDRIVE that offers CGI/VR/AR tools for ecommerce.

To launch the campaign on social media, I chose to explore the strategy behind the tagline I wrote ‘Perfected Reality’ - the notion of reality and what we see as real.

Bringing to the surface the emotions that surround the idea of reality seemed like a more interesting approach for social media, which is limbic system driven. CGI and VR can appear cold, distant and scary to a large audience, especially creatives who might feel their jobs threatened by the encroachment of technology.

I chose to humanize our offering, to bring  perspective to it that stresses certain longings that define us all.