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CREATIVEDRIVE BRANDED CONTENT
/ CREATIVE DIRECTOR
I ran the CreativeDrive’s social media team and I oversaw all content.
A great deal of it was motion. We shot and edited long-form films that were then broken down to clips for use across channels - Instagram, TikTok, Youtube, Linkedin and Facebook.
The focus was creativity - within the agency’s 1500 team of diverse creatives - photographers, models, makeup artists, stylist, illustrators, writers, directors, animators, sound designers, marketers, editors, etc - and those we collaborated with.
AMAZING MINDS
For the AMAZING MINDS series we invited interesting people to perform, speak or engage us and the public at large in topics relevant to our business or culture.
THE DANCE CREW - KINGS OF SPANK
THE MUSIC LEGEND - GHOSTBUSTERS’ OWN RAY PARKER
THE AI EXPERT - NEAL CONLON
THE CREATIVE DIRECTOR - ECD FRANK TARTAGLIA
THE DESIGNER - JOSUE GARRO
THE MAKEUP ARTIST - MAHFUD
IN THE DRIVER SEAT SERIES
We also chose to feature employees who were not directly involved in creative, because we all are part of one sustained, agency-wide creative push for betterment and culture.
We all were the fuel and the energy behind the ‘drive’ in CreativeDrive.
And, ultimately, we had to showcase the magnificent WOMEN OF CREATIVEDRIVE.
AND AS ALWAYS, OUR CREATIVEDRIVE REEL.