CREATIVEDRIVE
BRAND BOOK & BRAND FILMS
/ CREATIVE DIRECTOR
/ ART/ DESIGN/ COPY

My task was to merge six companies into one entity and then visually and conceptually flesh out its visual identity.

Working with an existing book (the logo, fonts +locations design pages) I wrote and designed all of the introductory pages - mission, values, goals, culture, global reach, practices, etc. I stripped down all other pages to basic structure and replaced all images and wrote fresh new copy.

I am exceptionally proud of the Mission Statement I wrote -
‘ We Simplify Our Client’s Business’.

Additionally, I branded CreativeDrive’s process as Layered Content, which also became our original social media hashtag.


/ full Brand Book viewable upon request.