+ + +
BROMPTON BRAND COMMS/PR
+ EXPERIENTIAL CAMPAIGNS
/ SENIOR CREATIVE STRATEGIST
//CREATIVE DIRECTOR - ART & COPY
/// VISUAL DESIGN
Strategy deck excerpts - CULTURAL TRUTHS, LANDSCAPE, INSIGHTS, HOW WE WIN, and CREATIVE CAMPAIGNS based on the strategy and insights.
Drawing initial ideas from Nassim Taleb's passion for flâneuring and cycling for pleasure, my publicity and PR strategy for Brompton was built around the concept of "Urban Flânerie." This initial spark evolved into a multifaceted approach, addressing broader trends in mobility and urban behavior.
I reimagined the urban commute as an opportunity for exploration, serendipity, and mindful observation.
+ EXPERIENTIAL CAMPAIGNS
/ SENIOR CREATIVE STRATEGIST
//CREATIVE DIRECTOR - ART & COPY
/// VISUAL DESIGN
Strategy deck excerpts - CULTURAL TRUTHS, LANDSCAPE, INSIGHTS, HOW WE WIN, and CREATIVE CAMPAIGNS based on the strategy and insights.
Drawing initial ideas from Nassim Taleb's passion for flâneuring and cycling for pleasure, my publicity and PR strategy for Brompton was built around the concept of "Urban Flânerie." This initial spark evolved into a multifaceted approach, addressing broader trends in mobility and urban behavior.
I reimagined the urban commute as an opportunity for exploration, serendipity, and mindful observation.
Brompton's folding bikes are uniquely positioned to facilitate this modern take on flânerie. They offer the perfect blend of mobility and convenience, allowing riders to seamlessly transition between cycling, walking, and public transit. This flexibility empowers urban dwellers to break free from rigid commuting patterns and rediscover their cities through spontaneous detours and unexpected encounters.
I positioned Brompton not just as a manufacturer of premium folding bikes, but as an enabler of a more enriching, adaptable, and mindful urban lifestyle.
